Category: CDA news

by Luke Shepperson

CDA Managing Director Returns to the Robin Hood Half Marathon After Stroke to Keep His Promise

Chris Ward running the Robin Hood Half Marathon in a fridge costume

Last year, The CDA Group’s Managing Director, Chris Ward, crossed the finish line of the Robin Hood Half Marathon dressed as a CDA fridge, raising awareness and vital funds for Nottinghamshire mental health charities Harmless and The Tomorrow Project.

Thanks to the incredible generosity of colleagues, customers, partners and supporters, Chris raised £3,000, with The CDA Group matching every pound donated to double the impact for the charities.

This year, Chris is returning to the start line for an even more personal challenge.

On Sunday 27 September 2026, Chris will once again take on the 13.1-mile Robin Hood Half Marathon in support of Harmless and The Tomorrow Project. However, this year’s event comes just months after Chris suffered a stroke, resulting in the loss of sight in his left eye.

Despite the challenges of his recovery, Chris is determined to keep the promise he made after completing last year’s race.

Running with purpose

Speaking about this year’s challenge, Chris said:
“When I crossed the finish line last year, I never imagined what the next few months would bring. I promised I’d be back to do it all again, and after my stroke there were times when I genuinely didn’t know whether I’d ever be able to run again, let alone complete another half marathon. Losing the sight in my left eye has meant adapting both physically and mentally, but one thing never changed. I made a promise, and I intend to keep it. I’ve been incredibly fortunate to receive so much support throughout my recovery, and that’s one of the reasons this challenge means so much to me. If taking on these 13.1 miles helps raise vital funds, starts conversations about mental health, or encourages just one person to reach out for help, then every step will have been worthwhile.”
Chris is aiming to raise at least £5,000, with The CDA Group once again matching every pound donated. Together, every contribution will go twice as far in helping Harmless and The Tomorrow Project continue providing vital mental health support to young people and adults across Nottinghamshire and beyond.

Continuing our partnership with Harmless

The CDA Group is proud to have extended its partnership with Harmless and The Tomorrow Project throughout 2026. Alongside Chris’s fundraising challenge, we are also the official kit sponsor of Henry’s Match, Harmless’ annual charity football match, which brings people together through the power of football while encouraging conversations around mental health and raising awareness of the support available.

Craig Taylor, Head of Sales at The CDA Group, said:
“Chris’s determination is an inspiration to everyone at The CDA Group. His decision to return to the Robin Hood Half Marathon after everything he has experienced demonstrates the resilience, courage and commitment that define him. We are incredibly proud to support Chris, to continue our partnership with Harmless and The Tomorrow Project throughout 2026, and to once again match every pound raised to maximise the funds available to these incredible charities. Through our sponsorship of Henry’s Match and Chris’s fundraising challenge, we hope to make a meaningful difference while helping break down the stigma surrounding mental health and ensuring more people know that support is available.”
Jess Paine, Fundraising and Events Officer at Harmless, added:
“Chris’s determination to return to the Robin Hood Half Marathon after everything he has experienced is nothing short of inspiring. His commitment to keeping the promise he made, alongside the continued support of everyone at The CDA Group, will make a real difference to the people and families who rely on our services every day. We are incredibly grateful for their continued partnership and support.”

Support Chris’s challenge

We’re incredibly proud of Chris’s determination to take on this challenge once again and would love your support.


Every donation, no matter how big or small, will help Harmless and The Tomorrow Project continue delivering life-changing mental health services to people across Nottinghamshire and beyond.


With The CDA Group matching every pound raised, your generosity will have twice the impact.


To support Chris’s fundraising challenge and make a donation, click here.


To find out more about Harmless and the vital work they do, visit: https://harmless.org.uk


Thank you for helping us support such an important cause and raise awareness of the importance of mental health support.
by Luke Shepperson

CDA extends appliance price lock and free delivery offer until September 2026

Nottinghamshire appliance manufacturer CDA has extended its price lock and free delivery offer across CDA, Matrix and Amica appliance brands until 30 September 2026. The CDA Group Ltd. has announced an extension to its appliance price lock initiative, ensuring that all CDA, Matrix and Amica-branded appliances will remain at their March 2026 price levels for orders placed and invoiced on or before 30 September 2026. The extension follows strong customer demand for the original offer and provides retailers, installers, developers and homeowners with continued pricing certainty during a period of ongoing economic and market uncertainty.

CDA Extends Price Stability Across Appliance Ranges

As rising costs continue to affect businesses across the home appliance and kitchen industry, CDA has confirmed it will maintain current pricing across its appliance portfolio without introducing additional charges or price increases. The company says the decision is designed to help customers plan projects with confidence while protecting margins in an increasingly competitive market. In addition to fixed pricing, CDA will continue to offer free delivery across its appliance ranges, providing further value for trade partners and consumers.

Industry Pressures Continue to Impact Appliance Market

The extension comes at a time when many manufacturers and suppliers are facing increased operational costs, supply chain challenges and changing market conditions. Rather than passing these costs on to customers, CDA has chosen to maintain its current pricing structure through to the end of September 2026. The initiative forms part of the company’s wider strategy to support long-term customer relationships through transparency, reliability and value-driven service.

Managing Director Highlights Customer Feedback

Chris Ward, Managing Director of The CDA Group, said:
“Our original price lock showed us just how much our customers value certainty, and the response was overwhelmingly positive. We listened carefully to that feedback and have decided to extend the offer until 30 September 2026.” “We understand the pressures our customers are facing. Rising costs, tighter margins and ongoing market uncertainty can make planning difficult. While many brands have introduced price increases or additional charges, we’ve made a conscious decision to hold our prices and continue offering free delivery.” “At CDA, we’re focused on building long-term partnerships based on trust, transparency and reliability. By extending our price lock, we’re giving customers the confidence to quote, plan and complete projects knowing that the prices they see today will remain the same through to the end of September.”

Lifetime Parts Warranty Adds Long-Term Value

Alongside its extended price lock, CDA continues to provide a Lifetime Parts Warranty on CDA-branded appliances, offering additional peace of mind for retailers, installers and homeowners. The warranty supports the company’s commitment to delivering long-term value beyond the initial appliance purchase and reinforces its focus on product longevity and customer support.

Price Lock and Free Delivery Available Until 30 September 2026

The extended price lock and free delivery offer is available now and applies to all eligible CDA, Matrix and Amica appliance orders placed and invoiced on or before 30 September 2026. The announcement provides customers across the UK appliance market with greater certainty when planning kitchen renovations, property developments and appliance installations throughout the remainder of 2026.
by Luke Shepperson

CDA returns to profitability as we outperform the UK appliance market in 2025

Hand on CDA oven handle

We are proud to announce that CDA has returned to profitability for the first time since 2020, following a strong performance in 2025 that saw us outperform the wider UK appliance market across all four of our core categories. During the year, we reported turnover of £42m and improved profitability before tax by £3.4m, marking a significant milestone in our ongoing transformation journey after an eighteen-month period of restructuring and operational reset. These results represent an important step forward for our business and reflect the continued investment we have made across customer service, operations, product development and partner support.

Strong growth across all key categories

In 2025, we achieved growth ahead of the wider UK appliance market in cooking, refrigeration, washing and companion appliances, helping us secure further market share gains across the UK. Based on AMDEA data, the overall appliance market is estimated to have grown by 0.4% in volume terms during the year, while our own volumes increased by 7%. This performance has been supported by closer collaboration with our parent company, Amica Group, and our European subsidiaries, helping us improve supply chain efficiency, strengthen margin performance and successfully introduce new product ranges and the Matrix sub-brand into the UK market.

Continuing to invest in service and customer experience

While the appliance sector is often seen as highly price-driven, we believe our 2025 results demonstrate the growing importance of reliability, aftersales support and service quality in purchasing decisions. Throughout the year, we continued investing in the customer experience through:
  • Our UK-based customer care team
  • Industry-leading first-time fix rates
  • Maintaining our Trustpilot “Great” rating
  • Launching our lifetime parts warranty
  • Renewing our engineering and delivery fleets
We have also continued strengthening relationships with our retailers, developers, kitchen specialists and trade partners by making it easier to work with CDA across every stage of the customer journey, from onboarding and ordering through to delivery and ongoing support.

Recognition for our ethical approach

Alongside our commercial progress, we also became the first and only kitchen appliance brand to receive ethical accreditation from The Good Shopping Guide, recognising our commitment to responsible sourcing and sustainability.

A message from our leadership team

Chris Ward, managing director of CDA Group Ltd, said:
“Returning to profitability at PBT level for the first time since 2020 is a significant milestone for the business and reflects the progress we have made over the past 18 months. “We have focused on strengthening the fundamentals across service, product and partnerships, and it is particularly encouraging to see that we are outperforming the wider market across all four of our key categories. “That momentum is translating into market share gains and provides a strong platform for future growth.”
Chris added:
“2025 marks the first year of our three-year financial transformation and we are encouraged to be ahead of plan. This progress is a testament to the efforts of the entire team, and I would like to recognise their outstanding contribution since our recovery began in October 2024.”
Robert Stobiński, group CEO and president at Amica, added:
“CDA’s performance in 2025 reflects the impact of the actions taken to strengthen the business. “Outperforming the market while returning to profitability is a strong result, and the progress made in the first year of the transformation programme provides confidence as the business continues to accelerate into 2026.”»

Looking ahead

As we move into 2026, we do so with a strong forward order book already in place, giving us confidence for the year ahead and supporting expectations of continued momentum. We remain focused on building on the foundations established in 2025 as we continue investing in product innovation, customer service and long-term partnerships across the UK kitchen appliance sector.
by Luke Shepperson

CDA Named Official Appliance Partner for Ideal Home Show 2026

CDA
CDA has been confirmed as the official appliance partner for the Ideal Home Show 2026, taking place at Olympia London from 10 to 19 April.

As part of the partnership, CDA appliances will feature across key show areas including demonstration kitchens, lifestyle displays, and live theatre spaces, giving visitors the opportunity to experience the brand’s latest innovations in cooking, refrigeration, and laundry first hand.

Founded in Nottingham more than 30 years ago, CDA has grown into an established UK appliance brand known for its focus on integrated design, reliability, and long term customer support. The company continues to strengthen its reputation through responsible business practices. In 2025, it became the first and currently only appliance manufacturer to receive official ethical accreditation from The Good Shopping Guide, recognising its standards across environmental impact, supply chain responsibility, and corporate governance.

Alongside product design and performance, CDA places strong emphasis on customer reassurance. Its lifetime parts warranty is supported by a UK based customer service team and directly employed engineers, delivering industry leading first visit fix rates to help ensure appliances are restored quickly if issues occur.

Craig Taylor, Head of Sales at CDA, said:
“The Ideal Home Show is a fantastic platform to demonstrate that aspirational kitchen design does not have to be out of reach. Visitors can see how strong aesthetics, advanced technology, and high specifications can still be genuinely affordable.”
He added:
“Just as importantly, we want customers to feel confident in their investment. Our lifetime warranty, UK based support, and employed engineers are there to ensure any issues are resolved quickly and with minimal disruption.”
A spokesperson for Ideal Home Show said:
“We are delighted to welcome CDA as our official appliance partner for 2026. The brand’s focus on accessible design, innovation, and customer support aligns perfectly with what our visitors are looking for, practical inspiration and trusted solutions to help them create homes they love.”
The Ideal Home Show remains one of the UK’s most prominent consumer home events, attracting thousands of homeowners each year seeking inspiration, advice, and practical solutions for their living spaces.

CDA will host live demonstrations throughout the event, allowing visitors to explore product features and see how appliances can enhance everyday life.
by Luke Shepperson

CDA refreshes leadership team as it accelerates financial transformation strategy

CDA refreshes leadership team as it accelerates financial transformation strategy


CDA has strengthened its senior leadership team as part of a wider financial transformation programme designed to drive growth, sharpen operational performance and support its parent company, the Amica Group.

The UK-based kitchen appliance brand has confirmed a series of internal promotions across key business functions. Chloe Knott has been appointed Head of Customer Care, Craig Taylor becomes Head of Sales, Greg Bones takes up the role of Head of Logistics & Supply Chain, and Laura Sills has been named Head of Product & Marketing.

The appointments form part of a strategic reset of CDA’s leadership structure, bringing together long-standing industry experience with a new generation of emerging talent. All four newly promoted leaders are graduates of CDA’s year-long Future Leaders Programme, which focuses on developing commercial capability through cross-functional exposure, external masterclasses and one-to-one mentoring.

They join an established senior leadership team including Paula Brown, Finance Director; Rae Hayward, Head of HR; and Mark Taylor, Head of Innovation, Quality and Technical Services, who recently celebrated 20 years with CDA. The milestone reflects continuity and deep expertise within the business, reinforcing stability alongside fresh thinking at a pivotal point in the company’s evolution.

Managing Director Chris Ward said the strengthened leadership team will play a crucial role as CDA continues to deliver its transformation agenda.
“This is an important moment for CDA. We are investing in the future of the business while recognising the incredible experience already within it,” said Ward. “Chloe, Craig, Greg and Laura have each shown outstanding capability and ambition through our Future Leaders Programme. Combined with the long-term leadership of people such as Paula and Mark, we now have a dynamic and highly capable team guiding CDA through its next phase of financial transformation and growth.”
Maja Rutkowska, Vice President and Chief HR Officer of the Amica Group, added that the appointments underline the Group’s commitment to developing leadership from within.
“Developing strong leadership capability across our businesses is critical to the future success of the Amica Group. CDA’s decision to promote internally reflects confidence in its people and belief in the next generation of leaders. This strengthened structure will support growth, operational excellence and profitability across the Group.”
The refreshed leadership line-up reinforces CDA’s focus on sustainable growth, operational excellence and long-term value creation as the business continues to evolve within the UK appliance market.