Category: CDA news

by Luke Shepperson

CDA wins Best Customer Service at the 2026 ERT Awards

CDA wins Best Customer Service at the 2026 ERT Awards


The CDA Group is celebrating a major achievement after being named Best Manufacturer/Supplier Customer Service at the 2026 ERT Awards, recognising the company’s continued commitment to delivering outstanding customer care, technical expertise and long-term support.

The prestigious accolade recognises the dedication of our teams across the business and our ongoing commitment to putting customers and trade partners first, providing expert support and delivering a consistently positive experience throughout the entire appliance ownership journey.

As we celebrate 35 years of CDA, this award is a particularly proud milestone, reflecting the progress we’ve made in strengthening our customer service operation and our determination to keep raising standards across the industry.

Putting customers first, every step of the way

At CDA, great customer service goes beyond the initial purchase. From product specification and installation guidance to technical troubleshooting, warranty support and aftersales care, we believe customers should have access to knowledgeable, approachable people who are ready to help.

Our dedicated, UK-based customer support teams work closely with retailers, installers, trade partners and consumers to provide practical advice, resolve queries and ensure the right support is available when it matters most.

By bringing customer support and technical expertise together, we can investigate issues more effectively, provide accurate guidance and continually feed valuable real-world insight back into product development and quality assurance.

This approach is reflected in our service performance, with an 89% first-time fix rate, an average telephone response time of just 2 minutes and 20 seconds, and a current Trustpilot rating of 4.1. These results demonstrate the tangible progress being made through our continued investment in customer experience.

Confidence that lasts beyond the sale

Our commitment to customer care is also reflected in the long-term reassurance we offer appliance owners.

The introduction of our Lifetime Parts Warranty across the entire CDA-branded appliance portfolio represents a permanent commitment to supporting customers throughout their ownership journey. Covering every category of CDA appliance, it reflects our confidence in the quality and longevity of our products.

Meanwhile, our Matrix brand, which serves the contract, developer and trade sectors, benefits from an extended warranty offering of five years’ parts and two years’ labour.

Together, these commitments reinforce our belief that customer service should extend well beyond the point of sale, providing meaningful reassurance and support across the different markets we serve.

A team achievement

This award belongs to everyone at CDA who plays a part in delivering the experience our customers and partners deserve.

From our customer support advisors and technical specialists to our service engineers, product teams and colleagues across the wider business, it is the knowledge, dedication and commitment of our people that make the difference.

We remain firmly focused on human-led support, ensuring customers benefit from real people, practical expertise and accountable assistance whenever they need us.

Winning this award is also a testament to the progress made in transforming our approach to customer service, moving beyond traditional sales support to create a more responsive, service-led operation that places customer experience at its heart.

Looking ahead

As we celebrate this achievement during our 35th anniversary year, we’re incredibly proud of how far we’ve come, but we know there is always more we can do.

We’ll continue to invest in our people, strengthen our technical capabilities and listen to customer feedback to ensure we deliver the best possible experience across every stage of the appliance ownership journey.

A huge thank you to our colleagues, customers and trade partners for being part of the journey. We’re delighted to bring this award home and look forward to building on this success.

It’s coming home!
by Luke Shepperson

CDA Sponsors Bingham Town U11s Red

Bingham Town U11s Red football team wearing their CDA-sponsored kits ahead of the new season

Supporting the next generation on and off the pitch

CDA is proud to announce its sponsorship of Bingham Town U11s Red, supporting the team as they take on the new season.

Based close to CDA’s home in Nottinghamshire, Bingham Town Football Club plays an important role in bringing young people together through sport. Our sponsorship of the U11s Red team reflects CDA’s commitment to supporting the local community and helping young people enjoy the benefits of being part of a team.

The players will be proudly wearing their new CDA-sponsored kit throughout the season as they develop their skills, build confidence and, most importantly, enjoy their football.

At CDA, we believe that supporting local communities is about more than business. It is about playing an active role in the areas where we live and work. Sponsoring grassroots sport provides an opportunity to support young people, encourage an active lifestyle and help create experiences that extend beyond the football pitch.

“We’re delighted to support Bingham Town U11s Red this season,” said Craig Taylor, Head of Sales and Marketing. “Grassroots football plays such an important role in bringing communities together, and we’re proud to support a local team as they develop, compete and enjoy the game.”

The sponsorship is part of CDA’s wider commitment to supporting the local community and the people around our Nottinghamshire home.

We’d like to wish Bingham Town U11s Red the very best for the season ahead. We’ll be cheering them on every step of the way!

Come on Bingham Town!
by Luke Shepperson

CDA Managing Director Returns to the Robin Hood Half Marathon After Stroke to Keep His Promise

Chris Ward running the Robin Hood Half Marathon in a fridge costume

Last year, The CDA Group’s Managing Director, Chris Ward, crossed the finish line of the Robin Hood Half Marathon dressed as a CDA fridge, raising awareness and vital funds for Nottinghamshire mental health charities Harmless and The Tomorrow Project.

Thanks to the incredible generosity of colleagues, customers, partners and supporters, Chris raised £3,000, with The CDA Group matching every pound donated to double the impact for the charities.

This year, Chris is returning to the start line for an even more personal challenge.

On Sunday 27 September 2026, Chris will once again take on the 13.1-mile Robin Hood Half Marathon in support of Harmless and The Tomorrow Project. However, this year’s event comes just months after Chris suffered a stroke, resulting in the loss of sight in his left eye.

Despite the challenges of his recovery, Chris is determined to keep the promise he made after completing last year’s race.

Running with purpose

Speaking about this year’s challenge, Chris said:
“When I crossed the finish line last year, I never imagined what the next few months would bring. I promised I’d be back to do it all again, and after my stroke there were times when I genuinely didn’t know whether I’d ever be able to run again, let alone complete another half marathon. Losing the sight in my left eye has meant adapting both physically and mentally, but one thing never changed. I made a promise, and I intend to keep it. I’ve been incredibly fortunate to receive so much support throughout my recovery, and that’s one of the reasons this challenge means so much to me. If taking on these 13.1 miles helps raise vital funds, starts conversations about mental health, or encourages just one person to reach out for help, then every step will have been worthwhile.”
Chris is aiming to raise at least £5,000, with The CDA Group once again matching every pound donated. Together, every contribution will go twice as far in helping Harmless and The Tomorrow Project continue providing vital mental health support to young people and adults across Nottinghamshire and beyond.

Continuing our partnership with Harmless

The CDA Group is proud to have extended its partnership with Harmless and The Tomorrow Project throughout 2026. Alongside Chris’s fundraising challenge, we are also the official kit sponsor of Henry’s Match, Harmless’ annual charity football match, which brings people together through the power of football while encouraging conversations around mental health and raising awareness of the support available.

Craig Taylor, Head of Sales at The CDA Group, said:
“Chris’s determination is an inspiration to everyone at The CDA Group. His decision to return to the Robin Hood Half Marathon after everything he has experienced demonstrates the resilience, courage and commitment that define him. We are incredibly proud to support Chris, to continue our partnership with Harmless and The Tomorrow Project throughout 2026, and to once again match every pound raised to maximise the funds available to these incredible charities. Through our sponsorship of Henry’s Match and Chris’s fundraising challenge, we hope to make a meaningful difference while helping break down the stigma surrounding mental health and ensuring more people know that support is available.”
Jess Paine, Fundraising and Events Officer at Harmless, added:
“Chris’s determination to return to the Robin Hood Half Marathon after everything he has experienced is nothing short of inspiring. His commitment to keeping the promise he made, alongside the continued support of everyone at The CDA Group, will make a real difference to the people and families who rely on our services every day. We are incredibly grateful for their continued partnership and support.”

Support Chris’s challenge

We’re incredibly proud of Chris’s determination to take on this challenge once again and would love your support.


Every donation, no matter how big or small, will help Harmless and The Tomorrow Project continue delivering life-changing mental health services to people across Nottinghamshire and beyond.


With The CDA Group matching every pound raised, your generosity will have twice the impact.


To support Chris’s fundraising challenge and make a donation, click here.


To find out more about Harmless and the vital work they do, visit: https://harmless.org.uk


Thank you for helping us support such an important cause and raise awareness of the importance of mental health support.
by Luke Shepperson

CDA extends appliance price lock and free delivery offer until September 2026

Nottinghamshire appliance manufacturer CDA has extended its price lock and free delivery offer across CDA, Matrix and Amica appliance brands until 30 September 2026. The CDA Group Ltd. has announced an extension to its appliance price lock initiative, ensuring that all CDA, Matrix and Amica-branded appliances will remain at their March 2026 price levels for orders placed and invoiced on or before 30 September 2026. The extension follows strong customer demand for the original offer and provides retailers, installers, developers and homeowners with continued pricing certainty during a period of ongoing economic and market uncertainty.

CDA Extends Price Stability Across Appliance Ranges

As rising costs continue to affect businesses across the home appliance and kitchen industry, CDA has confirmed it will maintain current pricing across its appliance portfolio without introducing additional charges or price increases. The company says the decision is designed to help customers plan projects with confidence while protecting margins in an increasingly competitive market. In addition to fixed pricing, CDA will continue to offer free delivery across its appliance ranges, providing further value for trade partners and consumers.

Industry Pressures Continue to Impact Appliance Market

The extension comes at a time when many manufacturers and suppliers are facing increased operational costs, supply chain challenges and changing market conditions. Rather than passing these costs on to customers, CDA has chosen to maintain its current pricing structure through to the end of September 2026. The initiative forms part of the company’s wider strategy to support long-term customer relationships through transparency, reliability and value-driven service.

Managing Director Highlights Customer Feedback

Chris Ward, Managing Director of The CDA Group, said:
“Our original price lock showed us just how much our customers value certainty, and the response was overwhelmingly positive. We listened carefully to that feedback and have decided to extend the offer until 30 September 2026.” “We understand the pressures our customers are facing. Rising costs, tighter margins and ongoing market uncertainty can make planning difficult. While many brands have introduced price increases or additional charges, we’ve made a conscious decision to hold our prices and continue offering free delivery.” “At CDA, we’re focused on building long-term partnerships based on trust, transparency and reliability. By extending our price lock, we’re giving customers the confidence to quote, plan and complete projects knowing that the prices they see today will remain the same through to the end of September.”

Lifetime Parts Warranty Adds Long-Term Value

Alongside its extended price lock, CDA continues to provide a Lifetime Parts Warranty on CDA-branded appliances, offering additional peace of mind for retailers, installers and homeowners. The warranty supports the company’s commitment to delivering long-term value beyond the initial appliance purchase and reinforces its focus on product longevity and customer support.

Price Lock and Free Delivery Available Until 30 September 2026

The extended price lock and free delivery offer is available now and applies to all eligible CDA, Matrix and Amica appliance orders placed and invoiced on or before 30 September 2026. The announcement provides customers across the UK appliance market with greater certainty when planning kitchen renovations, property developments and appliance installations throughout the remainder of 2026.
by Luke Shepperson

CDA returns to profitability as we outperform the UK appliance market in 2025

Hand on CDA oven handle

We are proud to announce that CDA has returned to profitability for the first time since 2020, following a strong performance in 2025 that saw us outperform the wider UK appliance market across all four of our core categories. During the year, we reported turnover of £42m and improved profitability before tax by £3.4m, marking a significant milestone in our ongoing transformation journey after an eighteen-month period of restructuring and operational reset. These results represent an important step forward for our business and reflect the continued investment we have made across customer service, operations, product development and partner support.

Strong growth across all key categories

In 2025, we achieved growth ahead of the wider UK appliance market in cooking, refrigeration, washing and companion appliances, helping us secure further market share gains across the UK. Based on AMDEA data, the overall appliance market is estimated to have grown by 0.4% in volume terms during the year, while our own volumes increased by 7%. This performance has been supported by closer collaboration with our parent company, Amica Group, and our European subsidiaries, helping us improve supply chain efficiency, strengthen margin performance and successfully introduce new product ranges and the Matrix sub-brand into the UK market.

Continuing to invest in service and customer experience

While the appliance sector is often seen as highly price-driven, we believe our 2025 results demonstrate the growing importance of reliability, aftersales support and service quality in purchasing decisions. Throughout the year, we continued investing in the customer experience through:
  • Our UK-based customer care team
  • Industry-leading first-time fix rates
  • Maintaining our Trustpilot “Great” rating
  • Launching our lifetime parts warranty
  • Renewing our engineering and delivery fleets
We have also continued strengthening relationships with our retailers, developers, kitchen specialists and trade partners by making it easier to work with CDA across every stage of the customer journey, from onboarding and ordering through to delivery and ongoing support.

Recognition for our ethical approach

Alongside our commercial progress, we also became the first and only kitchen appliance brand to receive ethical accreditation from The Good Shopping Guide, recognising our commitment to responsible sourcing and sustainability.

A message from our leadership team

Chris Ward, managing director of CDA Group Ltd, said:
“Returning to profitability at PBT level for the first time since 2020 is a significant milestone for the business and reflects the progress we have made over the past 18 months. “We have focused on strengthening the fundamentals across service, product and partnerships, and it is particularly encouraging to see that we are outperforming the wider market across all four of our key categories. “That momentum is translating into market share gains and provides a strong platform for future growth.”
Chris added:
“2025 marks the first year of our three-year financial transformation and we are encouraged to be ahead of plan. This progress is a testament to the efforts of the entire team, and I would like to recognise their outstanding contribution since our recovery began in October 2024.”
Robert Stobiński, group CEO and president at Amica, added:
“CDA’s performance in 2025 reflects the impact of the actions taken to strengthen the business. “Outperforming the market while returning to profitability is a strong result, and the progress made in the first year of the transformation programme provides confidence as the business continues to accelerate into 2026.”»

Looking ahead

As we move into 2026, we do so with a strong forward order book already in place, giving us confidence for the year ahead and supporting expectations of continued momentum. We remain focused on building on the foundations established in 2025 as we continue investing in product innovation, customer service and long-term partnerships across the UK kitchen appliance sector.