Things You Never Knew About Food

Below you’ll find 20 fact cards showing interesting facts you never knew about food and drink. We’ve uncovered some unusual information so we understand if you want to share the news. 

Healthy Food Facts

things you never knew about food graphics - bananas are berries

‘Bananas are berries, but strawberries aren’t!’

Are you ready to have your whole perspective on bananas blown out of the water? Bananas are actually part a berry. Why, you ask? Well, a fruit is defined by botanists as the part of a flowering plant that contains seeds which has developed from the ovary. Berries are fruits that stem from one flower with one ovary, normally having many seeds. Bananas fit this definition and you may be surprised to learn that tomatoes, cucumbers and kiwis are also considered to be berries! Ironically, blackberries, raspberries and strawberries, despite their names are not actually berries, they are classed as ‘aggregate fruits’.

The weirdness doesn’t stop there. You may think that bananas grow on trees. That’s common knowledge, right? Wrong. Banana ‘trees’ have no wood tissue in their stem, so they’re technically regarded as a herb. So, if you thought you’d been eating fruit from a tree this whole time, we regret to inform you, it’s a berry from a herb. Now, that’s a fruit fact worth knowing.

things you never knew about food graphics - healthy foods cost more

‘Calorie for calorie, healthy foods cost up to ten times as much as junk foods!’

This nutrition fact about junk food gives us some mixed feelings. The University of Washington did a study of 370 foods in supermarkets in Seattle and found that on average, healthy foods were ten times more expensive per 1,000 calories. This is an American-based study, but the same story applies over here in Europe.

Whenever we go shopping or walk down the high street, junk food is readily available and for cheap. The cost of junk food is less sensitive to inflation. The university’s findings showed that if you wanted to have a 2,000 calorie-a-day diet, it would cost you around $3.50 for each day if you consumed solely junk food. Doing the same with healthy food would cost you $36.

This nutrition fact should be as alarming as it is interesting. In the UK, we have seen levies being put on sugary drinks and fattening pastries. As delicious and often convenient as these foods are, Britain is facing an obesity crisis and we believe that healthy foods shouldn’t become a luxury item.

things you never knew about food graphics - mushrooms can't be overcooked

‘Mushrooms can’t be overcooked!’

Mushrooms contain a polymer called chitin in its cell walls. This structure allows for a tender taste whether you cook them for a few minutes or an hour. So, if you ruin your mushrooms next time you’re cooking, we regret to inform you that you’re just a bad cook.

Now, mushrooms are a type of fungi and there are some pretty crazy mushroom facts about fungi that we thought we’d also share with you. Related to the mushroom, a specific honey fungus is the largest living organism on Earth checking in at over 2.4 miles across. Speaking of relation to mushrooms, there is evidence to suggest that humans may have evolved from fungi. Animals separated from fungi around 1.5 billion years ago so humans were very much not a thing back then but still, that’s a head-scratcher of a fact.

things you never knew about food graphics - nutella facts

‘Nutella uses 25% of the world’s hazelnuts’

Nutella was an unexpected by-product of WWII. Italian chocolate-maker, Ferrero, couldn’t get enough cocoa, so he was forced to use hazelnuts instead. The result soon swept the nation and eventually the world. Nutella is now infallible, global brand, and as a result, they use a quarter of the world’s hazelnuts.

So where do Nutella get their hazelnuts from? Hazelnut trees used to mostly grow in Turkey near the coast of the Black Sea. Turkish farmers would pick them by hand and were proud of their crops. However, the Turkish hazelnut farms aren’t impervious to bad weather causing bad harvests which can result in global hazelnut shortages.

Hazelnuts are now grown in places like Australia, Chile and even in university labs in climates where they would not survive. That’s right folks, the global demand for Nutella is so big that universities are trying to grow hazelnuts in labs so we can never run out, and we would like to thank them for being so considerate.


Fun Interesting Facts

things you never knew about food graphics - beer facts

‘Until 2011, Russia classed beer and any alcoholic beverages under 10% ABV as soft drinks!’

That’s right, Russia didn’t consider beer to be alcohol until 2011. Vodka has long been the traditional tipple of Russia but beer began to make some headway. It was advertised as a healthy alternative to spirits, it was cheap and it was barely regulated as before 2011, it was seen as a foodstuff. Legislation was introduced to classify beer as an alcoholic beverage and to limit when and where you can sell it.

Russians are consistently in the top five heaviest drinkers in the world and this legislation was introduced to address Russia’s serious drinking problem. Beer not being recognised as alcohol meant that it was being drunk freely everywhere and anywhere. The spectres of alcoholism and underage drinking became too much of a problem to bear and Russia has clamped down on drinking especially as it appears to have stunted their population growth. It’s estimated that 500,000 Russians die every year from alcohol-related reasons. Make sure you drink responsibly.

 

things you never knew about food graphics - cheese facts

‘Cheese is the most stolen food in the world’

If you can believe it, the most stolen food in the world is cheese. 4% of ALL cheese gets stolen. But what are the motives? Well, it turns out that cheese isn’t just being stolen from people trying to survive but is also being stolen to be resold. That’s right, cheese is so damn tasty that there’s an entire black market of lifted cheeses.

As cheese is so popular we thought we’d share some more surprising cheese facts. There is a bank in Italy that will take parmesan cheese in exchange for cheap loans and then pay you a fee if it matures well. You might think that’s some weird archaic loophole in the bank’s practices but no, they have around 200 million dollars’ worth of parmesan cheese in their vaults.

Charles de Gaulle remarked about his beloved France, “How can anyone govern a nation that has 246 different kinds of cheese?”.  The French love their cheese and Charles would be shocked to find out that some experts estimate that France now has around 1000 different varieties of cheese.

And finally, if you’re going to steal some cheese…which you shouldn’t…you might want to make a beeline for the moose cheese. Moose cheese costs around £150 per kg as milking a moose takes around two hours and has to be done in complete silence.

things you never knew about food graphics - flies make chocolate

‘There’s be no chocolate if there were no flies!’

What would happen if we ran out of chocolate? Well, that’s a possibility we don’t even want to think about. But what if we told you that chocolate was made possible by a secret force and without them, this is a scenario we could face?

That’s right, there is a secret force of quiet superheroes working tirelessly to make sure we can get our chocolate and they are…a species of microscopic midge. A bit anticlimactic, but there two kinds of midge that fertilise and pollinate the cacao trees that we so rely on. This allows for the cacao tree to stay alive, grow cacao pods and spread its seeds.

The two types are called Euprojannisi and ForcipomyiaI, but we shall refer to them as ‘The Chocolate League’. These silent heroes have been providing us all with a service, one that we won’t forget. We salute you, Chocolate League.

things you never knew about food graphics - corned beef sandwich in space

‘In 1965 a corned beef sandwich was smuggled into space by astronaut John Young’

A corned beef sandwich has been to space, just let that sink in. Here’s the story detailing how a corned beef sandwich became a stowaway on a US space mission in 1965.

In the 60s, space agencies hadn’t really figured out the whole space food thing. Meals would often consist of ‘nutrition pouches’ that you would have to suck. Naturally, if you’ve been sucking on nutrition pouches, the need for a proper sandwich is going to take hold.

Astronaut John Young took matters into his hands, literally, by taking a corned beef sandwich aboard his spaceship in his pocket. Before we go any further, he wasn’t about to live on the International Space Station for a few months, it was a six-hour mission. He tried to enjoy said sandwich and discovered it was breaking up in the zero-gravity conditions pretty quickly. He stuffed it back into his pocket, for his co-pilot to remark that it was a good thought, if the sandwich would’ve just held together.

We can confirm that NASA have “taken steps to prevent recurrence of corned-beef sandwiches in future flights”. That was a legitimate quote from a NASA spokesman.

things you never knew about food graphics - fruit stickers are edible

‘The stickers on fruit are edible!’

It’s a mistake that is made all too often. Eager to get stuck into your food, you’ve ended up taking a bite out of the sticker. If you’ve worked yourself up into a frenzy because you think you’ve ingested some highly toxic adhesive then don’t worry, this fruit fact is going to quell your worries. Fruit stickers are in fact edible and non-toxic. Let’s be clear though, they’re non-toxic but they’re still probably not good for you, so don’t treat this as a cue to now just eat every fruit sticker you come across.

Fruit stickers may even become a thing of the past as supermarkets may begin to follow Sweden’s lead in marking their fruit and veg with lasers to reduce unnecessary waste. 


Fast Food Facts

things you never knew about food graphics - hot dogs facts

‘In America on 4th July, the amount of hot dogs eaten could stretch from Washington DC to Los Angeles over 5 times’

In America, our transatlantic cousins celebrate their independence. 4th of July celebrations in America are marked with cookouts, fireworks and good old-fashioned gluttony.

The peak ‘hot dog season’ in America lasts from the end of May to the start of September. During this period of reverence to the sausage gods, around 7 billion hot dogs are consumed. That’s 818 hot dogs a second.

We got these stats from America’s National Hot Dog and Sausage Council. Not joking, that’s a real thing. You can go and work for them. You can get paid to track the hot dog and sausage eating habits of America. Considering the amount of hot dogs that they eat on the 4th of July can stretch across the country over 5 times, that job is probably much harder than it sounds.

McDonald’s Facts

things you never knew about food graphics - chicken nuggets

‘McDonald’s chicken nuggets come in four shapes and they all have names: the boot, the ball, the bone and the bell.’

You’ve probably never given much thought about the shape of a McDonald’s chicken nugget, we tend to reserve our thought process to ‘how are these so good’ and ‘can i really make it through a box of 20 nuggets’. 

Turns out there’s actually an art to how McDonald’s make their chicken nuggets though. Your nuggets will always be one of four shapes: the bone, the boot, the bell and the ball. The nuggets are cut into these shapes with what are essentially cookie cutters, before being battered and frozen.

McDonald’s, when questioned on this, said: “Three would’ve been too few. Five would’ve been, like, wacky”. We’re not sure what experiments and testing went into this but hey, we’re not going to argue with McDonald’s and their presumable armies of chicken nugget scientists. They’ve said that these shapes are geared towards children, to ensure consistent cooking and for extra ‘dip-ability’. There’s an interesting fast food fact for you to keep an eye out for next time you’re enjoying some McNuggets, if you’re one of those people that actually look at the shape of the nugget before scoffing it.

*There’s no proof that the shape of the nugget has any effect on the taste. 

things you never knew about food graphics - mcds burgers don't rot

‘McDonald’s Burgers don’t really rot. They have low moisture content which basically leaves the burger dehydrated.’

This may not be news to you, pictures of 15-year old McDonald’s burgers have done the rounds on social media before to the usual outcry of disgust. The natural conclusion that people jump to is that McDonald’s lather their burgers with preservatives or that there is too much salt.

There has been some rigorous independent testing of the matter and the conclusion appears to be that the surface area of the burger means it loses moisture very fast. Mould can’t grow without moisture and so it just becomes akin to jerky. It’s actually through this process that beef jerky is made, so no need to be alarmed, it’s science. Still, there’s something not right about seeing a picture of a 15-year old McDonald’s and it looks like one that’s an hour old.


Food Science Facts

things you never knew about food graphics - loud music makes you drink faster

‘Loud music can make you drink more, and faster!

A study undertaken in France has shown that loud music in a bar often lead to people drinking quicker and faster. Conducting the study on forty young males between the age of 18 and 25, they found that when the music was louder, their subjects drank quicker.

From this they have deducted that loud music may have caused higher arousal, resulting in the subjects buying more drinks. Another conclusion was that louder music made it harder to socialise and drinking more is a response.

You might be thinking that is an obvious conclusion. If you crank up the music at a bar, people drink more, that’s not really a shock. The study was conducted to show the effect our surroundings can have on our behaviour however and to highlight that bar proprietors should try to instil an atmosphere that doesn’t promote heavy drinking.

things you never knew about food graphics - peanut butter facts

‘Peanut butter can be used to make diamonds’

You might have millions of pounds worth of diamonds sitting in your cupboards! If you’ve got peanut butter, you can turn them into diamonds. What’s the catch? You need to be able to replicate the conditions of the Earth’s lower mantle…which is 2,200 degrees centigrade.

The core of Earth is around 4,000 miles below us and yet we have only managed to dig 7 miles in to the Earth’s crust. There’s lots of questions about our inner planet that haven’t been answered yet. Scientists have been trying to recreate these conditions to find out more about the workings of the world and needed a carbon-rich material and landed on peanut butter. Don’t get too excited, it took them weeks to create a 2mm diamond.

things you never knew about food graphics - pistachios

‘Large groups of pistachios can spontaneously combust’

Spontaneous combustion is a really nice way of saying ‘suddenly in flames’. Due to their low water and high fat content, pistachios have been known to burst out in flames. We’ve all seen temper tantrums before, but this seems a bit much. In seriousness, the nuts and its kernels can overheat when stored in the oily fibrous materials used for its transportation.

There have been urban legends of humans that have spontaneously combusted and those kinds of cases only tend to exist on paranormal TV shows. Just be wary any time you pass a huge mound of pistachio nuts.

things you never knew about food graphics - rhubarb facts

‘You can hear rhubarb grow!’

Rhubarb has been flying under the radar for a while now. It’s a humble plant, tends to stay out of the press, minds its own business. But did you know, that you can literally hear it grow? During a process known as ‘rhubarb forcing’, you will hear a cacophony of pops as the rhubarb grows.

The process began in Northern England in the 19th Century. You put the rhubarb into a dark shed, halting photosynthesis and essentially trick the plant into thinking its spring. The rhubarb will grow unnaturally large and at fast speeds. It feels quite wrong when you think about it, all that rhubarb in a dark shed, screaming out as it grows unnaturally large. But then again, it is a plant.


Food Origins

things you never knew about food graphics - lobsters were working class

‘Lobsters & Oysters used to be working class food’

Lobsters have come to be the height of sophistication. It’s on the menu in every posh restaurant in the world. But that wasn’t always the case and at one time lobster and oysters were barely worth putting on your plate.

The lobster is quite literally a sea insect and they don’t look particularly appealing either.  Back in the day, lobsters would get caught up in a fisherman’s net and they would often get tossed back in or given to servants to eat. Oysters had a similar rap, not only are they hard to harvest, but they’re not that nutritious. They had been relegated to scraps for the working class. Lobster was the equivalent of rat meat and some US states even had laws on how much lobster you could feed to a prisoner as too much was considered cruel.

In a cruel twist of irony, lobster is now one of the most requested last meals on death row. Some shrewd marketing and in the oysters’ case, some dreadful conservation, has led to a rise in popularity and price of these foods.

things you never knew about food graphics

‘The Sandwich is said to be invented by the Earl of Sandwich; a gambling addict who didn’t want to leave the table to eat.’

Imagine being the inventor of the sandwich. Imagine having that as your legacy. Well here’s what happened. The legend goes that the 4th Earl of Sandwich, John Montagu, was in the midst of a 24-hour gambling streak. He required some food, but he couldn’t put down the cards. Naturally, as an Earl, he asked for someone to get him some food that wouldn’t disturb the game.

Now, we don’t know if John Montagu’s cook had already conceived the idea of putting some meat in between two slices of bread and was just waiting for the right opportunity to wheel out his daring new take on lunch. We don’t know if this request from the Earl sent his whole kitchen team into a frenzy and it took them hours to create a solution. We’ll also never know who actually created that first sandwich as it was named after the parish it was conceived in. I bet you didn’t think the first sandwich was shrouded in such mystery, but it is.

things you never knew about food graphics

‘In 16th Century England, the upper classes served Surprise Pie. When the pie was cut, a live animal would jump out!’

16th Century England was a weird time. Whilst da Vinci was designing a helicopter, Henry VIII was collecting wives, and frankly you’d a good and long life if you made it past 30 years old. Let us tell you about how the English upper classes decided to put a spin on dinner entertainment.

At this point, pretty much all food was encased in pastry if not being eaten there and then. The crust of pie was originally packaging, to be thrown away. So, pies were pretty widespread. The upper classes were known to break out a ‘surprise pie’. You would start to dig in, only for a live animal to jump out of the pie.

It has been indicated that some of the animals that have gone into these surprise pies include foxes, squirrels and frogs. Was it a practical joke? Were you supposed to catch the animal and eat it? Who knows? it was the 16th Century, Henry VIII was on his sixth wife and they were burning witches, people had more to worry about than a frog in their pie. Which is probably why the joke always worked.

things you never knew about food graphics - black pepper facts

‘In the Middle Ages, black pepper was a luxury and was so expensive, it would be used to pay rent and taxes!’

It’s hard to believe that so much of the food we eat now, products that can be bought cheaply and are readily available at most stores, used to come at such a high premium. Pepper was a luxurious spice that had often travelled from faraway places like India. As a result, pepper and other spices would only be enjoyed by wealthy nobles.

Food in the Middle Ages was considerably different. A nobleman’s diet back then would consist of a variety of meats and game, fish, spices, cheese, fruits and vegetables. It was believed that raw fruit and vegetables contained disease so these always had to be cooked. Even for nobles, vegetables were a rarity. A peasant’s diet was even worse. An estimated 85% of the population were peasants in the Middle Ages and they would typically eat bread, porridge and meat stew.

But yes, pepper was so expensive back then that you could use it as currency. Italy had a monopoly on the pepper trade and it was so lucrative that Portugal sent an explorer to get some. Vasco de Gama became the first person to sail around Africa to get to India, all in the pursuit of pepper.

 

Good Homes Magazine Editor gives expert opinion on our new Designer Kitchen Range

 

Good Homes Roomset Logo 2018 Karen Walker Editor of Good Homes Magazine

 

The new Designer Kitchen Range is being showcased at this year’s Ideal Home Show in London as part of the Good Home Magazine roomsets. There will soon be an exciting and exclusive new section right here on the CDA website dedicated to this range, allowing you to explore the new ovens, hobs & extractors and their innovative features.

Good Homes Magazine’s Editor Karen Walker shares her opinion on our latest designer product launch and her tips for designing a stylish and usable kitchen.

  1. Which appliance in the CDA Designer Kitchen Range would you take home with you today and why?

Definitely the in-built pyrolytic oven. It looks so sleek in our black-on-black kitchen roomset at the Ideal Home Show and blends into the surrounding cabinetry beautifully. The scheme actually gives the effect of designer furniture rather than a functional cooking space.

  1. What is your favourite feature?

I love that it takes the stress out of cooking. The thought of programming in the type of food I want to cook and its weight (for example, a 2kg turkey or a 500g apple crumble) and then sitting back as the high-tech controls automatically set the optimum temperature and time is just bliss.

  1. What type of cabinetry, worktops and flooring would you style with this range?

Our kitchen roomset is exactly how I would style the range: all-black cabinetry with a burnished stone floor, highlighted with copper accents. Modern yet elegant, dramatic yet restrained – and above all, utterly showstopping.

  1. Which of these appliances is a ‘must have’ for the home in 2018?

I would still say the in-built pyrolytic oven. Other than its impressive smart controls, it’s self-cleaning – turning the heat to 475°C burns off any grime – which is a huge bonus for busy family homes.

  1. What are Good Homes readers looking for in their new kitchen?

They are always seeking new ways to transform dull spaces into wow-factor schemes that not only reflect their personality, but also make their lives easier and cooking simpler – from integrating the latest technology, to zoned colour schemes or a space-stretching storage solution.

Read more about the Ideal Home Show roomsets on the Good Homes Magazine website or follow the latest updates with the hashtag #GHRoomsets. 

The Ideal Home Show is on from 17th March-2nd April at Olympia, London.

 

Where does your Big Mac come from?

The Big Mac is one of McDonald’s most famous menu items and with good reason too. It’s a tasty treat that never fails to satisfy. Have you ever wondered how McDonald’s make such a yummy burger and why you can never seem to replicate that mouth-watering meal at home?

Well we’ve done our research and were surprised to discover where Big Macs actually come from. While some ingredients are locally sourced, some are well-travelled and the miles it takes to get your Big Mac to you in the familiar state you know is eye-opening. How far do they travel I hear you ask, a whopping 8,050 miles!  

Where does your Big Mac come from?

Share this Image On Your Site

We decided to look at how far a UK Big Mac travels, from the source to your plate. Our calculations are based on delivery to a central London restaurant.

The bun travels from Banbury in Oxfordshire, 77.5 miles away.

The beef patty has two originations – Scunthorpe in England and Ballygriffin, Grannaugh, Waterford. On average your patty will travel 270.05 miles to reach the restaurant.

Lettuce is seasonal so in summer, it comes from Chichester in the UK. In winter, it’s imported from Spain. On average your lettuce will travel 557.35 miles.

The bun, patty, and lettuce seem about normal but what about the rest of the ingredients?

Onions travel the furthest as they make their way to your Mac. McDonald’s admitted sourcing them from America. That’s 4,484 miles away. Why do McDonald’s source their onions from the US and not closer to home like the other ingredients? They claim to use a ‘very specific variety of onion’ which is better grown in the US due to their soil. They also said European suppliers couldn’t meet their demands.

mcdonalds comments on big mac onions

McDonald’s onions also differ as they are dehydrated then rehydrated in store. While they do use fresh onions for some menu items, for their burgers they use dehydrated onions. One of the benefits of dehydrating onions is that they can lost a considerable amount of time. According to Honeyville dehydrated onions can store for 10-15 years when kept correctly.  

Dill pickles, love them or hate them, double up or remove them, travel 1,930 miles to make it to your meal. The cucumber used to make dill pickles is sourced from Turkey.

The cheese and source is a bit more local for UK eaters. The cheese travels 509.2 miles, from Coleraine in Northern Ireland, and the Big Mac sauce comes from Littleborough in Lancashire, 222.6 miles away.

While some of the ingredients are locally sourced, when you add up their distance and consider where the onions and pickles are from, it adds up to quite the mileage. Do you think the distance has an impact on the quality of your burger?

What’s the Nation’s Favourite Quality Street?

Sharing a tub of Quality Streets on Christmas Day is an age-old tradition for many families during the holiday period. However, it’s not always as pleasant as it sounds, especially when you go for that after dinner chocolate and find all that is left are coconut eclairs. The chocolates were only opened a few hours ago so where have they all gone?

This Christmas, we decided to get to the bottom of your festive fallouts. We set out to look at whether you’re being left short-changed by Nestle and find out once and for all which family member is stealing all the best chocolates. We surveyed the public to find out what their favourite Quality Street was, and we looked at how many of each chocolate were in a tub of Quality Streets. We then used the information about your favourite quality street chocs to create the best bargaining tool you’ve ever seen: The Quality Street Exchange Rate.

Check out what we’ve been up to below.

nations favourite quality street

Let’s start off with the line-up

Despite Nestle saying they were bringing back the Toffee Deluxe this year, when we went shopping for a tub of Quality Streets we only found tubs containing the Honeycomb Crunch. The chocolates in our tub then were:

The Purple One – The chocolate coated caramel goddess with a nutty centre.

The Green Triangle – A milk chocolate triangle with a deliciously smooth hazelnut praline centre.

The Coconut Éclair – A milk chocolate sweet filled with coconutty goodness.

Milk Choc Block – A solid chunk of pure chocolate.

Toffee Finger – A soft toffee stick wrapped in milk chocolate.

Toffee Penny – A coin shaped smooth toffee sweet.

Caramel swirl – A round chocolate filled with caramel delight.

Fudge – Soft and sweet vanilla fudge coated in a layer of milk chocolate.

Strawberry Delight – A beautiful soft centred chocolate filled with strawberry cream.

Orange Crème – Dark chocolate sweet filled with a soft orange cream centre.

Orange Chocolate Crunch – A shapely milk chocolate sweet indulged with an orange tint.

Honeycomb Crunch – A chocolate truffle infused with a honeycomb treat.

What chocolates do you get in a tub of quality street?

In a standard 750g tub of Quality Street, we found you got:

  • 10 x Fudge
  • 9 x Toffee Penny
  • 8 x Orange Crème
  • 8 x Coconut Éclair
  • 8 x Strawberry Delight
  • 6 x Toffee Finger
  • 6 x Milk Choc Block
  • 5 x The Purple One
  • 5 x Honeycomb Crunch
  • 5 x Orange Chocolate Crunch
  • 5 x The Green Triangle
  • 4 x Caramel Swirl

Let’s see how the amount of chocolates you get in a tub compared to what you actually want.

What’s the nation’s favourite quality street?

Nestle’s poll states the top 5 Quality Streets are:

  • The Purple One
  • Strawberry Delight
  • Green Triangle
  • Orange Crème
  • Caramel Swirl

Our poll states the top 5 Quality Streets are:

  • The Purple One
  • Green Triangle
  • Toffee Finger
  • Strawberry Delight
  • Caramel Swirl

While the order of the nation’s favourite sweets differs slightly between the survey we carried out of people’s favourite Quality Street chocolates and Nestle’s own poll, 4/5 of the chocolates in the top 5 were the same. It’s safe to assume The Purple One, Green Triangle, Strawberry Delight and Caramel Swirl are the most popular chocolates that people want to see in their tubs. You might expect to see more of these chocolate in the tub then… well not necessarily. Of these top 4 chocolates, only one of the chocolates correlated with the top five most common chocolates in the tin, and this was the Strawberry Delight.

In actual fact fudge which was the most common chocolate in the tin was 7th out of 12 in our popularity results. The coconut éclair, with 8 chocolates, was one of the most common in the tin, yet this was 11th on the nation’s favourite list only topping the new and controversial honeycomb crunch.

So, are Nestle leaving you feeling short-changed? Well two chocolates that you get more of in the tin, our poll suggests you don’t actually want. The Green Triangle and Caramel Swirl, two of the nation’s most favourite chocolates, are actually the scarcest chocolates according to what we found in our tin.

Ok that’s not good, but who’s stealing which chocolates out of the tin?

We broke the nation’s favourite chocolates down by age and gender, and it turns out most people’s favourite chocolates are the Green Triangle and The Purple One. The Green Triangle is more favoured by the young adults but once you reach middle age, the Purple One edges into the lead. With both chocolates having a nutty twist however, it’s perhaps interesting that these two sweets get crowned top of the Quality Street chocolates.

There isn’t much favouritism for the orange chocolate crunch until you reach the 65+ age group when it reaches the top 5. If these are missing from the tub, I’d cast an eye in nannan and grandad’s direction.

Interest in the milk chocolate block falls with age, with the 65+ age group rating it as their least favourite Quality Street, even below the new honeycomb crunch. No one really likes the coconut éclair either but if you’ve really trying to pinpoint a chocolate thief, it won’t be the 18-24. They wouldn’t go near the coconut éclair if it was the last choc in the tin.

If the strawberry delights are missing sooner than you hoped, don’t look at your grandparents. This chocolate is in the top 5 for every age group apart from the 65+ when it drops to a lowly 8th.

The fudge tends to waver as a middle choice chocolate, something people opt for when all their favourites have sadly disappeared, however if you’re struggling to find a fudge, I wouldn’t blame the parents. People aged 35-44 rank the fudge 10th, even below coconut eclairs. The 35-44 age group would be very disappointed with the chocolates we found in our tin as they were more fudge and coconut eclairs than the other chocolates.

The orange chocolate crème tends to be a middle choice chocolate like the fudge however for the 18-24 age group it falls to 10th place in their rankings.

Our table ranks each age groups favourite Quality Street chocolate so if you’ve only got certain chocolates left in the tin, use our image to pinpoint your culprit.

Stop the festive fallouts with our Quality Street Exchange Rate

quality street exchange rate table

Don’t worry if your favourite Quality Street has disappeared however because this year, we at CDA are coming to the rescue. We’ve created the Quality Street Exchange Rate. It tells you exactly how much each chocolate is worth so if your mum’s stole all 8 strawberry delights you can use this chart to find your bargaining tool. It’s likely to cause less arguments than stealing your mum’s stash while she’s putting the turkey in the oven

Find your culprit and use our exchange rate to start negotiations. This Christmas, take back your chocolates.



———————–

You’re more than welcome to use our findings for your own content, all we ask is that you cite CDA.eu as the original source.

How Much Air Is In Your Crisps & Is It Actually Necessary?

Have you ever bought a packet of your favourite crisps and been surprised at the contents, or lack of? We’ve all been there, you’re craving a pack of salt + vinegar, open the bag and wonder where your crisps are. Fed up of feeling short-changed we decided to investigate why there were so few crisps in our packets and why there was, seemingly, so much air inside. We felt misled by the packets being so large yet having so few crisps inside, so we decided to measure how much air was in a variety of crisps, to see how brands compare, and research why manufacturers felt the need to fill the bag with gas.

We wanted to explore whether crisp packets were indeed misleading us or whether we more hangry than usual. It turns out though we had a point and upon exploring why crisp manufacturers put ‘air’ in their crisp packets, their justifications might not exactly be valid. Read on to find out more.

how much air is in your crisps

Share this Image On Your Site

Firstly, let’s start off with a disclaimer. We tested 15 packets of crisps, snacks which are known as crisps to the majority but where some are made from potato and some are made from corn. There is the age old debate about the definition of crisps. Can crisps only be referred to crisps if they are made from potato? For the sake of this experiment we looked at a mixture of both types of snacks, mainly because we wanted to satisfy both parties, partly because we like a Nik Nak and planned on eating some during this experiment.

The crisps we tested:

  • Quavers
  • Mini Cheddars
  • Popchips
  • Kettle Chips
  • Walkers standard crisps
  • Squares
  • French Fries
  • Monster Munch
  • Nik Naks
  • Skips
  • Doritos
  • McCoys crisps
  • Wheat Crunchies
  • Hula Hoops
  • Wotsits
  • Pringles

Our (first) experiment:

We decided the best way to see how much air was in a packet of crisps was by looking at the water displacement of an unopened crisp packet and the crisp contents in a vacuum sealed bag.

We put an unopened packet of crisps in a jug of water and measured the water level on the jug. We then removed the crisp packet from the water, popped the contents in a sandwich bag and vacuum sealed the content to remove any traces of air. We put the vacuum sealed crisps in the same jug of water, ensuring the water level was the same as when we put the unopened crisp packet in the jug, and then measured the water level again. Afterwards we compared the measurements and worked out the displacement.

We had the same water level per packet of crisps to make the experiment for that packet fair. We didn’t have the same sized crisp packets, as this wasn’t really possible, but we measured the packets against each other and compared them on a percentage basis, ensuring fair results.

The results:

From most air in a packet to least, we have:

  • Popchips with 72% air. Before we opened the bag we wouldn’t have guessed these would be the worst offender but after we opened the bag, we did get a incline. It was immediately noticeable that there weren’t as many crisps in the packet as you would have expected. We also found Popchips to be the most expensive packet of crisps of the snacks we tested, retailing at £3.48 per 100g. We did compare prices per the amount of air and there wasn’t a strong enough correlation to suggest the amount of air and price were related, however Popchips did prove to be over a pound more expensive than any of the other crisps on a per 100g basis.
  • Pringles with 69.12% of air. We’ve took Pringles out of the running when making comparisons because the packaging is untraditional and conventionally incomparable.
  • McCoys crisps with 59% air.
  • Kettle Chips with 55% air.
  • Mini Cheddars with 53% air.
  • Walkers standard crisps with 53% air
  • Squares with 53%
  • French Fries with 52% air
  • Nik Naks with 50% air
  • Doritos with 47% air
  • Monster Munch with 44% of air
  • Wheat Crunchies with 39% of air
  • Skips with 38% of air
  • Quavers with 30% air. We do have to add a slight admission about our Quavers experiment. We got the numbers jotted down ok but upon double checking the numbers our Quavers had a minor leakage issue. Soggy quavers do not look appetising in case you were wondering.
  • Hula Hoops with 28% air.
  • Wotsits with 18% air. These had the least amount of air in the packaging, with a whopping 82% of actual crisps in the bag. Wotsits we salute you.

Brand Comparisons

To delve into this topic further, we decided to do a brand comparison and look at how much air was added to crisp packets by the different manufacturers. We wondered if some brands were worse offenders than others, and we also wanted to discover how much air was necessary on average for a typical packet of crisps.

Some manufacturers do dominate the crisp industry, KP and Walkers have a variety of bestselling and popular crisp brands in their groups. We featured 7 types of Walkers crisp brands and 5 KP crisp brands. We didn’t choose crisps on a brand basis, we chose crisps based on their popularity status, so this gives you an idea of their monopoly of the crisp industry.  When we compared Walkers and KP products we did draw an interesting and unexpected conclusion. On average, they added a similar amount of air into their crisp packets. Walkers added 42.37% on average and KP added 42.63% – it can’t be coincidental that the two largest crisp manufacturers add the same amount of air on average to their packets, so we reckon from our research this is an appropriate amount of air to add to the crisps.

We found that independent crisp brands, with less of a monopoly on the industry, added more than this average and perhaps an unnecessary additional amount. Jacobs added 52.63% air, Kettle Foods added 54.55% and Popchips added 71.88%.

But is it air in your crisps?

The answer is actually no. The gas you find in your crisps, while you might expect it to be air, is actually Nitrogen. Crisp manufacturers state they add nitrogen to their crisp packets to expel air, which otherwise would turn your crisps stale. Nitrogen is added to preserve the freshness of oven baked crisps and expand their best before dates. It is also added to protect the crisps – the nitrogen is meant to stop the crisps banging together and breaking in the packet while in transit.

Now being slightly cynical we decided to test both reasonings because let’s face it how many broken crisps do you often find in your packets?

Comments from the crisp manufacturers:

We were going to contact a representative from the crisp manufacturers but we found the answers to our questions about their packaging readily available on their websites.

Walkers claimed the Nitrogen was for protection of the crisp.

“Our packets of crisps are filled by weight.  You should always find that the packets weigh the grammage stated on the packet. However, there is a very good reason for the packets not being filled right to the top. Crisps are very fragile and can get crushed very easily. To try and prevent this from happening, we put air in the packs before they are sealed to act as a cushion for the product during transit. This does mean that the packets have to be a bit bigger than the contents.”

Source: Walkers.co.uk

KP have made efforts to reduce their packaging by 11%.

KP claim they have reduced the amount of packaging they use when producing their crisps. The ‘introduced multi-flow technology’ which enables them to make a more ‘compact packet size’. They also state their packaging is entirely clear with reference to contents, the weight is in fact stated on the packet.

Source: Kpsnacks.com

Popchips claim the Nitrogen is to keep the crisps fresh and crispy.

“Our special air-tight bags help make sure popchips stay fresh and crispy.” They do however also repeat on their website that they add no preservatives to their crisps.

Source: Popchips.co.uk

So in summary the main claims for adding Nitrogen are to protect the crisps from damage and preserve the contents for longer.

Further research and a second experiment:

In regards to the best before dates, we checked out all our packets and found that the majority had less than 55 days of use from their best before date. We would perhaps expect longer use for the amount of air added, but that is arguable.

In regards to the broken crisps, we decided to conduct another experiment and throw some Popchips out of the window. Bear with us, there was a method in this madness. We bought some more unopened packets of Popchips. We opened two packets, put the contents of one in a bag filled with air and the contents of the other in a vacuum sealed bag. We counted the contents before, evened out the numbers and removed any broken crisps before to make this experiment fair.

We then threw both bags out of the window and measured how many crisps were broken after a fall from a second floor window. The results? The vacuum sealed bag had one less broken crisp compared to the air tight bag.

4/14 chips were broken in the inflated bag after falling.

3/14 chips were broken in the deflated bag after falling.

So, are crisp manufacturers misleading us?

Some are, some aren’t but it is arguable whether you can stake your claim to make them change their ways when they do list the weight of the crisps on the packaging. Having said that, USA Today reported that two people were suing Wise because their crisp packets were less than half full.  

It is certainly true that some crisp manufacturers are adding more Nitrogen that necessary and as a result you are getting less crisp content, and in the case of Popchips if this is the case why are they charging you more than most. I guess that’s a question for them. Looking at the brand claims, the result of our experiments and comparing manufacturers however, it seems 42% of nitrogen is a good industry average for packaging and any more than that, you are losing out.

How did you favourite crisps fair?

how much air is in your crisp packet