The UK’s Favourite Biscuit 2019: REVEALED

As a nation of biscuit lovers, it stands to reason that the good people of the UK have a favourite. Some folk will opt for a humble Digestive, others fancy a Lotus Biscoff with their coffee. Whichever you choose, there’s always going to be someone that disagrees… but by how much is the question?

With National Biscuit Day on the 29th of May, we surveyed over 1000 people in the UK to determine which biscuits we value most right here and now in 2019. So without further ado, let me present to you their poll results… You might find the winner to be a little controversial!

Drum roll please…

Uk's favourite biscuit 2019 - CDA

Jaffa Cake is The UK’s Favourite Biscuit 2019

So the gelatinous, tangy deliciousness that is the Jaffa Cake has come out on top! But some might say it’s not even a biscuit, and legally they’d be right.

In 1991, the courts ruled in favour of McVities when they fought to have the Jaffa Cake classified as a cake for tax purposes. If a biscuit is covered in chocolate it becomes a luxury item, therefore the standard 20% VAT is applied, however this doesn’t apply to cakes. So while legally it is a cake, the people have spoken and have ruled that the Jaffa Cake is indeed a biscuit… and their favourite one at that!

With a whopping 17.8% of the votes, Jaffa Cakes beat out Shortbread for the top spot which has 13.6% of the votes. The biggest loser this year was the Chocolate Hobnob with 7.5% of the votes, dropping from 2nd place to 7th. The Chocolate Digestive also took a tumble, falling ffom 1st place to 4th overall with 11.8% of the votes.

There were also some non-movers and some new entries, with the Ginger Nut and Plain Digestive holding on to their 8th and 9th places, respectively. The Lotus Biscoff made an entrance, coming in 11th place, will the new found poplularity of this cafe culture favourite see it rise further up the ranks in years to come? Only time will tell!

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