Area Sales Manager – Join Our Dynamic Team at CDA!

At CDA, we believe that our success is built on the strength of our people. That’s why we foster an inclusive and supportive work culture where everyone is empowered to perform at their best. We’re a team of passionate individuals delivering exceptional service and driving innovation in the industry.

We’re looking for a driven, results-oriented Area Sales Manager to help us grow and strengthen our presence in key market sectors. In this role, you’ll be at the heart of our business—creating and developing profitable new and existing sales opportunities while enhancing the customer experience in a way that keeps them coming back.

What You’ll be Doing

• Exceeding targets in turnover, profitability, new customer acquisition, product displays, and other key performance indicators
• Building and managing strong relationships with customers, ensuring seamless communication, issue resolution, and long-term collaboration
• Keeping precise records of quotations, price agreements, and customer correspondence to ensure a smooth sales process
• Representing CDA with confidence—always professional, knowledgeable, and inspiring trust among customers and colleagues
• Developing deep expertise in:
  • Our products, processes, and services
  • Market changes and emerging opportunities
  • Customer activities and competitor trends
  • Keeping clients informed about price updates, product enhancements, and changes to our service offering
  • Providing valuable insights by proactively sharing market trends and customer feedback
  • Forecasting sales activity and communicating strategies effectively within the business
  • Making cost-effective and commercially sound decisions to drive profitability

Where You’ll Work

This is a field-based role, covering a defined geographical territory including Northamptonshire, Derbyshire, Leicestershire, Nottinghamshire, Lincolnshire, and parts of Sheffield. You’ll also spend time at our head office in Langar, Nottinghamshire, collaborating with colleagues and contributing to business growth.

Who We’re Looking For

You’re ambitious, self-motivated, and a confident negotiator with a talent for building relationships, generating sales opportunities and closing deals. You thrive in a fast-paced environment, manage your workload efficiently, and stay adaptable in changing situations. You’ll also have:

• Excellent communication skills—written, verbal, and presentational
• A business-focused mindset with the ability to generate sales and drive success
• Strong IT proficiency, particularly in Word and Excel.

What You’ll Get in Return

At CDA we offer a Competitive salary dependent on experience and up to 25% annual bonus potential after a probation and training period.

We are located in an idyllic rural setting on the outskirts of Nottingham in Langar.

We also offer an excellent suite of benefits including.

• Company car.
• Laptop, Mobile phone and other electronics required for the role.
• 23 days plus bank holidays rising to 25 in year 2 and 27 in year 5.
• Company contributory pension package.
• Life assurance
• Westfield health membership
• Free onsite gym
• Staff discount on all our appliances
• Buy and Sell holiday scheme

As you progress at CDA we will continue to offer internal and external training courses and professional development support. There will be opportunities to develop your career through secondment and promotion and we will support you with mentoring and coaching.

Please read our job applicant privacy notice here: www.cda.co.uk/careers